{"id":46629,"title":"Why We Started Dream It Be It","description":"Written by Bruce, Archie & Finn. Rugby has always been a big part of our lives.  We train hard, play in all weather, and push ourselves to get better every week.  But it\u2019s more than just a sport\u2014it\u2019s a mindset","content":"<p><strong><span style=\"font-family:UICTFontTextStyleEmphasizedBody;\">Written by Bruce, Archie &amp; Finn<\/span><\/strong><\/p><p><span style=\"font-family:UICTFontTextStyleBody;\">Rugby has always been a big part of our lives. We train hard, play in all weather, and push ourselves to get better every week. But it\u2019s more than just a sport\u2014it\u2019s a mindset. You don\u2019t just switch off when training ends. That\u2019s where <\/span><strong><span style=\"font-family:UICTFontTextStyleEmphasizedBody;\">No Off Season<\/span><\/strong><span style=\"font-family:UICTFontTextStyleBody;\"> comes from.<\/span><\/p><p><span style=\"font-family:UICTFontTextStyleBody;\">We started <\/span><strong><span style=\"font-family:UICTFontTextStyleEmphasizedBody;\">Dream It Be It<\/span><\/strong><span style=\"font-family:UICTFontTextStyleBody;\"> because we wanted something that felt real. Most sportswear is either too serious or doesn\u2019t last. We wanted clothes that look good, feel good, and actually represent how we live\u2014whether we\u2019re on the pitch, in school, or out with friends.<\/span><\/p><p><strong><span style=\"font-family:UICTFontTextStyleEmphasizedBody;\">From an Idea to a Brand<\/span><\/strong><\/p><p><span style=\"font-family:UICTFontTextStyleBody;\">We\u2019ve all had those freezing training nights, tough losses, and early morning gym sessions. We know what it means to put in the work when no one\u2019s watching. That\u2019s what this brand is about\u2014wearing something that reflects that effort and mindset.<\/span><\/p><p><span style=\"font-family:UICTFontTextStyleBody;\">Everything we make is high quality, built to last, and made with organic fabrics. When it\u2019s worn out, you can send it back so it can be remade into something new. No waste, no shortcuts\u2014just like how we train.<\/span><\/p><p><strong><span style=\"font-family:UICTFontTextStyleEmphasizedBody;\">What\u2019s Next?<\/span><\/strong><\/p><p><span style=\"font-family:UICTFontTextStyleBody;\">This is just the start. We\u2019ve got new designs coming, and we can\u2019t wait to see people repping <\/span><strong><span style=\"font-family:UICTFontTextStyleEmphasizedBody;\">No Off Season<\/span><\/strong><span style=\"font-family:UICTFontTextStyleBody;\">. If you push yourself to be better\u2014whether it\u2019s rugby, the gym, or anything else\u2014this brand is for you.<\/span><\/p><p><strong><span style=\"font-family:UICTFontTextStyleEmphasizedBody;\">Dream It Be It. No Off Season.<\/span><\/strong><\/p>","urlTitle":"why-we-started-dream-it-be-it","url":"\/blog\/why-we-started-dream-it-be-it\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/why-we-started-dream-it-be-it\/","fullUrl":"https:\/\/dreamitbeit.uk\/blog\/why-we-started-dream-it-be-it\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1740255649,"updatedAt":1740258460,"publishedAt":1740258460,"lastReadAt":null,"division":{"id":179598,"name":"Dreamitbeit"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/josjdtd8hcmcfj1l0ec77pcvvucnniwpsensxqariuup84ws.png","thumbnail":"https:\/\/images.podos.io\/josjdtd8hcmcfj1l0ec77pcvvucnniwpsensxqariuup84ws.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/josjdtd8hcmcfj1l0ec77pcvvucnniwpsensxqariuup84ws.png.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"","keyPhraseCampaignId":null,"series":[],"similarReads":[],"labels":[]}